2007年01月09日
今冬のファッション
お洋服は、シーズン毎に好きなブランドでまとめてコーディネイトすることが多いです。夏はepocaにはまっていましたが、今冬はTo be chic。どちらもシブヤ西武A館5Fプレタポルテフロアーにあるお店です。いづれも近所で、お買い物しやすいのが決め手。メーカーのサイトのブランドコンセプトを読んだら、思わず納得！
epoca（エポカ）
ターゲット：27歳以上の大人の女性
常に自分を高めようとする洗練された感覚を持ち、時代の流れに敏感で本物の価値がわかる女性たち。クラス感覚のあるファッションの中に、一歩進んだ時代性と、ハイクオリティを追求している大人の女性のためのブランド。
TO BE CHIC(トゥビーシック）
ターゲット：意識の高い大人の女性
永遠のLady Styleをテーマに、透明感のあるエレガントスタイルを表現。やさしく幸せな女性が、豊かな時間を過ごすためのワードローブを提案。
読んで納得したのと同時に、あれ？好きなテイストの年齢があがってしまった！？TO BE CHICの店員の方は、何度も雑誌「STORY」に掲載されている○○なんです。とセールストークされていましたが、私、設定年齢より若干若めなはず（苦笑）お店でお買い物しているお客様は、明らかに私と買い物行動パターンが似ている会話が耳に入ってきて、デザインが気に入ると色違いや素材違いでまとめ買い。毎シーズン類似したものをコレクションしているご様子。
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